About the journal
A quiet love letter
to what we eat.
FoodFactually is a slow-media journal about food, its origins, its science, its rituals and its recipes. It began as one Instagram caption and grew into the place a global community meets to eat, think and read.
Our story
Founded in curiosity.
Kept alive by cooks.
We started in 2020 as a personal project, a way to remember the small, extraordinary things about ingredients that most cooks never learn. One caption became a following. A following became a community.
Today, FoodFactually is a small editorial team of writers, recipe developers and photographers who believe food deserves the same care as literature.
Mission
To make food literacy
feel like a pleasure.
Every fact we publish is meant to change the way you look at your next meal, gently, beautifully, and without lecturing.
Vision
A world where every eater
is also a reader.
Because when you know where something comes from, you cook it with more care, and eat it with more joy.
Core values
Four things
we quietly insist on.
01
Rigour
Every fact is source-checked. No lazy paraphrase.
02
Beauty
Design isn't decoration, it's respect for the reader.
03
Patience
Slow food, slow media. We publish weekly, not hourly.
04
Curiosity
The best question in the kitchen is almost always 'why?'.
Timeline
Four seasons.
2020
A single caption
A late-night post about why saffron costs more than gold got 40,000 shares. The seed of a publication was planted.
2021
A weekly ritual
One fact, one recipe, one photograph, every Sunday, without fail.
2023
Half a million readers
A quiet community of cooks, chefs, farmers and the deeply curious.
2024
The journal grows up
Long-form articles, film-quality photography, and a proper editorial calendar.
Aya Wehbe
Founder
In her words
The voice behind
FoodFactually.
Food is memory made edible, every dish carries a story worth telling.
I don't cook to impress. I cook to remember, to gather, to belong.
The kitchen is the most honest room in the house. It never lies about who you are.
Behind every ingredient is a farmer, a season, and a thousand quiet decisions.